Marketing Olympics: 7 Through the Hoops Gymnastics
By Jan Verhoeff 

Ancient Olympians were hoop jumpers. Making their way to Olympic gold by getting through the hoops to find success at the top. An online marketer works quite the same way, we often refer to our accomplishments as online Olympics. We manage to get past the official marketing Olympics on a daily basis by using Special Olympic Marketing Tools.

Marketing Guru, Jan Verhoeff, takes this process one step further by breaking the mold for Olympic Gold. 7 through the Hoops Gymnastics you can use to step up your marketing presence through the World Wide Olympics.

1. Keyword affiliations. How often do you think in keywords that are ‘popular at the moment’ and forget them a few months later? When a keyword opens up a new market – that spells success. Are you using that opportunity or letting it slide on by?

2. Gold line marketing. Does your product seek out successful achievers? Do you present your product as if you are a top achiever? Everyone wants the Gold – wrap your product in a shiny wrapper and present it well.

3. Historic repetitions. History repeats itself. Do you follow a prescribed method of marketing that works, or are you constantly recreating the wheel? When it works – use it. Duplication is a method that works. Just duplicate it better.

4. Specialized techniques. Are you working the broad line, or have you determined your specialty? Get your package together in the same box – a single niche market wrapped up for gold.

5. Competitive style. How do you greet your competitor? Is he your friend and neighbor? Can you invite him to a challenge and stay in the game? Know your competitor and stay in tune with what is winning.

6. Ethical compliance. Play by the rules. Nobody likes a cheater. When your product is the best, your service is top grade; you don’t have to cheat to get to the Gold. Maintain your integrity on the playing field.

7. Go for the Gold. Nothing says first class better than being the best at what you do. When you know you’re good, say it. Be willing to prove it – stand up and accept the awards you earn and announce your arrival at the top. Share your knowledge and accomplishments.

So, what exactly is Olympic Gold? Well, Olympic Gold is that top of the heap feeling of knowing you’ve accomplished something great, leading the heard to achievement, and knowing that you’re big enough to reach out and help someone else follow in your footsteps. Once you reach the top, don’t forget who you were before you got there.